Since creation, KRUDE’s philosophy has always been, ‘Just the Product.’ It is in the spirit of Pakistan’s new generation who works hard, knows how to have fun and kicks with courageous individuality.
KRUDE has become synonymous with modern and distinctive product designs that stand for exceptional fit and styling details. The development of the brand’s products from concept through manufacturing is engineered to be not only fashionable but durable and comfortable as well.
While KRUDE will always be a denim oriented company, we understand that complementary textures and styles can help ‘frame’ denim and present it in a new light. Our collections balance the raw edginess and street-wear influences of our core denim range with a stylish casual wear line that emphasizes detailing with an attitude. The result is an all-day, every day wardrobe which is fashionable,durable, comfortable with terrific value.
We investigate new materials, styles and cuts – but always remain focused on “just the product”. It’s the product ultimately that defines who are what we stand for and for this very reason Krude has never failed to impress anyone, not just the clients or the fans. Krude adds an inspirational touch to the entire personality so that your attire paves way for you look absolutely dashing and attract everyone to follow in your path and join your creed.